Diagnosing the "flutie effect" on college marketing

In this article, it goes into detail of how sport success leads for colleges to get more applicants to apply to their college.  The "Flutie Effect" is named after former BC quarterback Doug Flutie, who made one of the most famous plays in college football history.  After Flutie's heroic play, BC saw a dramatic swing in applications.   There was a study conducted by Doug J. Chung showed how on-field heroic do improve the quantity and quality on students that apply to the college.  Some of his findings included, when a school rises from mediocre to great on the football field, applications increase by 17.7 percent, to get the same effects, schools would have to decrease tuition by 3.8 percent, Even student with high SAT scores are affected by athletic success, and schools become more academically selective with athletic success.

So what do you think?  Is this "Flutie effect" real?  Do you think Keene State should consider forming a successful football team to attract more students?


http://hbswk.hbs.edu/item/7134.html

Response to Mia Gauthiers post-Customer Service

I think customer service does have it flaws, but it is still pretty proficient in the job that needs to get done.  People always are complaining and will always find something to complain about at a store.  It is just up the employees at the store   But for the rational people, that the stores want to bring back as regular customers, use customer service well.  It allows the customers to let the company know flaws with products, and I believe customer service it key for customer satisfaction.  So, yes there are flaws that comes with customers service, but you cannot eliminate it.  Customers service is what drives the company to have their customers satisfied.

To Sell or Not to Sell

With the case provided by Professor Johnson, you can see a scenario in which John Smith has a decision on his hands.  John Smith is on the verge of bankruptcy who owns a small research firm.  He surveyed more than 2,000 people about when they will buy a new car.  A car dealer then offers 8,000 dollars for the names of customers who are "likely" or "very likely" to purchase a new car within the next 12 months.  The question is weather he should or not sell these names.  I personally think he should.  I do not believe it breaks any codes of ethics.  He is about to lose everything he has to bankruptcy, including his company.  I believe the 8,000 dollars can keep his companies doors open a little longer, and be able to pull in some more profits.

What do you think?  Should John Smith not sell the names, or should he?  Would he be breaking any ethics?

Response to Christian Torti's Post-Microsoft signs android patent deal with Foxconn

I believe this is a bad thing for Microsoft.  I'm sure if more people in society knew this about Apple product, the poor conditions of the makers of their product, they would lose a lot of business.  So if people learn that Microsoft is using these poor workers, people would get turned off from their products.  It comes does to the customer always, and customers will not respond well to the mistreatment of workers.  But there is the other side of it, that even though Apple does use these workers, they still generate huge sales.  So maybe Microsoft will not be hurt that bad.  And if they are not hurt in sales, they are making their product cheaper.  It is a double edged sword, but I believe that Microsoft should not turn to Foxconn for work.

Losing a Step, Nike seeks to Regain its Edge

I think a huge part of this article was the point made about the news Tiger Woods advertisment.  The slogan under a picture of Tiger Woods states , "Winning Takes Care of Anything".  Now, many find this very offensive.  Some believe that, knowing Woods prior history of problems, that this slogan is incentive.  That it sends a message, "hey it doesn't matter what you do, as long as you win that's all that matters."  As said in the article, said by a Facebook commentator, "nice message that you are sending to our children".  I think I may have to agree with the critics here.  This slogan does give off the message of it doesn't matter what you do, as long as you win.  Nike is known in the past for the catchy slogans, and being one of the best marketing companies out there.  This may just show that they are losing their step.

What do you think?  Is this slogan incentive?  Did Nike break any moral by doing this ad?  Do you think maybe Nike is losing their edge?

http://www.nytimes.com/2013/04/15/business/media/nike-once-cutting-edge-seeks-to-regain-its-brand-aura.html?pagewanted=1&_r=0&ref=advertisingandmarketing

Response to Melissa Moriwaki's post- Dunkin Donuts

I believe this a smart move for Dunkin Donuts.  I believe that Dunkin should promote their drinks more than anything else the serve.  I agree with the CEO that drinks is where the profit of the company really come in.  They need to market their drinks the most because of the fact they have so much competition with so many Coffee place, and so many smoothie places selling similar products.  If Dunkin can get a lead on the drink industry, they can really sky rocket their profits.   But even with this, I do not think that Dunkin's doughnut sales will fall to much.  This is because EVERYONE knows that Dunkin' sells doughnuts.  If you are looking for a doughnut to eat, almost anyones first though would be dunkin.  So weather Dunkin' advertises their donuts or not, if people are craving a doughnut, they will turn to Dunkin' Donuts

Attention, Audience; Attention Shoppers

This article goes into the detail of a new film coming out, "Scatter my Ashes at Bergdorf's".  It is suppose to be a film about this tailor, Bergdorf Goodman, and his rise to fame.  It is the story of how he rose from a modest tailor, to running Manhattan Institutions.  But there is some controversy that surrounds this film.  That is the fact that some people see this not as a film, but as an advertisement.  The creators claim this film is about the rise of fashion, especially in films and things of that nature.  But others think there is a cynical side to this.  That is that this a huge marketing ploy.  Some believe that Bergdorf is using this film to show his fashions and clothes, and it is just all a big marketing ploy.  I agree with these critics.  After reading this article I think Bergdorf is just using this to show off his fashion, and get more people to want his clothes.  So what do you think after reading this article, is this just a film about his rise to fame, or is he trying to sell people his products?