Response to Julianne Braverman, Generation Y

Question: Do you think that you would be able to give up your cell phone for a day? A week and be able to get through the few days not being connected at all time?

I think just for a day I would be able to give up my phone.  But anything past that, saying a week or so, I would say there is little to no chance.  I understand with the fact that maybe our society may be a little bit to technology dependent at this point.  But the fact that we are now accustom to these new smart phones and everything, and are always able to be connected, it would be hard to just get rid of that now.  So the fact of giving up my cell phone may not be a choice for me.

No One Forgets a Fashion Label's Name When it's Strange

This article goes into the details of naming a companies line in the fashion industry.  Although I do not have much interest in the fashion industry, it is a very interesting concept.  A lot of fashion lines are just the names of the people who created them, aka Calvin Klein.  But this article talks about how boring that is.  Could this effecting sales?  This article seems to believe that an interesting name will help generate some interest.  Taking "4 circles in a square, 4 corners of city" to be an example.  Although people did have trouble remembering the name, the writer seems to think that almost remembering a name is still getting it more recognized then having it named something bland like a name or a country.  I agree with this writer.  I believe if you have a strange name, that is different from everyone else, it would help spark more interest.  It will stand out above the others, and people might not remember it word for word, but will defiantly recognized better than something bland.

What do you think?  If you had a company would you use something bland like a name?  Or would you put your neck out there a use a "strange name"?

http://www.nytimes.com/2013/02/07/fashion/no-one-forgets-a-fashion-labels-name-when-its-strange.html?ref=advertisingandmarketing&_r=0