Attention, Audience; Attention Shoppers

This article goes into the detail of a new film coming out, "Scatter my Ashes at Bergdorf's".  It is suppose to be a film about this tailor, Bergdorf Goodman, and his rise to fame.  It is the story of how he rose from a modest tailor, to running Manhattan Institutions.  But there is some controversy that surrounds this film.  That is the fact that some people see this not as a film, but as an advertisement.  The creators claim this film is about the rise of fashion, especially in films and things of that nature.  But others think there is a cynical side to this.  That is that this a huge marketing ploy.  Some believe that Bergdorf is using this film to show his fashions and clothes, and it is just all a big marketing ploy.  I agree with these critics.  After reading this article I think Bergdorf is just using this to show off his fashion, and get more people to want his clothes.  So what do you think after reading this article, is this just a film about his rise to fame, or is he trying to sell people his products?

Response to Sarah Allen's Post- Factors Affecting Channel Choice

Out of the three group factors for channel choice are producer factors, product factors, and market factors.  Now a great question is which of these are the most important for channel choices.  I believe the market factors are the most important area.  This is because I believe the customer is always the most important thing when trying to run a company.  So knowing what products, when people want products, and all of that really lets you know the most for what channel you should be using.  So all of these areas are very important when choosing your channel, but I believe that Market factors are the most important.