Response to Sarah Allen's Post- Factors Affecting Channel Choice

Out of the three group factors for channel choice are producer factors, product factors, and market factors.  Now a great question is which of these are the most important for channel choices.  I believe the market factors are the most important area.  This is because I believe the customer is always the most important thing when trying to run a company.  So knowing what products, when people want products, and all of that really lets you know the most for what channel you should be using.  So all of these areas are very important when choosing your channel, but I believe that Market factors are the most important.