Response to Will Ferguson's Post-Smart Phones

The smartphone I currently have is the Iphone 4.  I'm very satisfied with it, and it's performance.  It is sleek, smooth, and I have not had an technical problems with it.  I just choose the Iphone because I like Apple brand products.  I also had a Macbook, showing my brand loyalty to Apple.  I just like Apple products, and believe they are the most proficient, and they are the easiest to use.  I think Apple just makes things easy to use, and ways that I want to use my smartphone.  So my brand loyalty no question goes to Apple.

Mobile Ads Help Propel Earnings at Facebook

It seems in the recent year, Facebook has been falling off.  This may be because because of the introduction of new social media networks such as Twitter, Vine, Instagram, and others.  It seems that maybe Facebook was on the verge of bankruptcy at one point.  This is because since Facebook makes just about all of its money through advertising, but their advertising had fallen off.  That is because so many people went mobile with their Facebook app, but Facebook was not able to figure out a way to advertise on the smart phones.  Well from this article, you can see that Facebook has cracked the code, and now they are able to advertise on the mobile apps.  In their first three months of this year, they were able to exceed any exceptions that people set, brining in $375 million dollars of revenue.  So do you think that since Facebook as cracked this advertising code and can bring in huge amounts of revenue, they will once again be on top of the social media chain?  Or will they face their end soon, as many had predicted?



http://www.nytimes.com/2013/05/02/technology/mobile-efforts-help-propel-facebook-earnings.html?ref=advertisingandmarketing&_r=0