Diagnosing the "flutie effect" on college marketing

In this article, it goes into detail of how sport success leads for colleges to get more applicants to apply to their college.  The "Flutie Effect" is named after former BC quarterback Doug Flutie, who made one of the most famous plays in college football history.  After Flutie's heroic play, BC saw a dramatic swing in applications.   There was a study conducted by Doug J. Chung showed how on-field heroic do improve the quantity and quality on students that apply to the college.  Some of his findings included, when a school rises from mediocre to great on the football field, applications increase by 17.7 percent, to get the same effects, schools would have to decrease tuition by 3.8 percent, Even student with high SAT scores are affected by athletic success, and schools become more academically selective with athletic success.

So what do you think?  Is this "Flutie effect" real?  Do you think Keene State should consider forming a successful football team to attract more students?


http://hbswk.hbs.edu/item/7134.html

Response to Mia Gauthiers post-Customer Service

I think customer service does have it flaws, but it is still pretty proficient in the job that needs to get done.  People always are complaining and will always find something to complain about at a store.  It is just up the employees at the store   But for the rational people, that the stores want to bring back as regular customers, use customer service well.  It allows the customers to let the company know flaws with products, and I believe customer service it key for customer satisfaction.  So, yes there are flaws that comes with customers service, but you cannot eliminate it.  Customers service is what drives the company to have their customers satisfied.