This article goes into the details of naming a companies line in the fashion industry. Although I do not have much interest in the fashion industry, it is a very interesting concept. A lot of fashion lines are just the names of the people who created them, aka Calvin Klein. But this article talks about how boring that is. Could this effecting sales? This article seems to believe that an interesting name will help generate some interest. Taking "4 circles in a square, 4 corners of city" to be an example. Although people did have trouble remembering the name, the writer seems to think that almost remembering a name is still getting it more recognized then having it named something bland like a name or a country. I agree with this writer. I believe if you have a strange name, that is different from everyone else, it would help spark more interest. It will stand out above the others, and people might not remember it word for word, but will defiantly recognized better than something bland.
What do you think? If you had a company would you use something bland like a name? Or would you put your neck out there a use a "strange name"?
http://www.nytimes.com/2013/02/07/fashion/no-one-forgets-a-fashion-labels-name-when-its-strange.html?ref=advertisingandmarketing&_r=0
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