I believe this a smart move for Dunkin Donuts. I believe that Dunkin should promote their drinks more than anything else the serve. I agree with the CEO that drinks is where the profit of the company really come in. They need to market their drinks the most because of the fact they have so much competition with so many Coffee place, and so many smoothie places selling similar products. If Dunkin can get a lead on the drink industry, they can really sky rocket their profits. But even with this, I do not think that Dunkin's doughnut sales will fall to much. This is because EVERYONE knows that Dunkin' sells doughnuts. If you are looking for a doughnut to eat, almost anyones first though would be dunkin. So weather Dunkin' advertises their donuts or not, if people are craving a doughnut, they will turn to Dunkin' Donuts
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