Losing a Step, Nike seeks to Regain its Edge

I think a huge part of this article was the point made about the news Tiger Woods advertisment.  The slogan under a picture of Tiger Woods states , "Winning Takes Care of Anything".  Now, many find this very offensive.  Some believe that, knowing Woods prior history of problems, that this slogan is incentive.  That it sends a message, "hey it doesn't matter what you do, as long as you win that's all that matters."  As said in the article, said by a Facebook commentator, "nice message that you are sending to our children".  I think I may have to agree with the critics here.  This slogan does give off the message of it doesn't matter what you do, as long as you win.  Nike is known in the past for the catchy slogans, and being one of the best marketing companies out there.  This may just show that they are losing their step.

What do you think?  Is this slogan incentive?  Did Nike break any moral by doing this ad?  Do you think maybe Nike is losing their edge?

http://www.nytimes.com/2013/04/15/business/media/nike-once-cutting-edge-seeks-to-regain-its-brand-aura.html?pagewanted=1&_r=0&ref=advertisingandmarketing