Product (RED)

When looking at product RED and Gaps relationship, it seems that a lot of good can come out of it for Gap.  When helping out a cause, such as the fight against HIV/AIDS, Gaps seems to be committed to it's corporate social responsibilities.  Some may argue that Gap is just doing this to "spit-shine" the companies image, but when it is said that Gap is just continuing business as usual, it seems to be a little far fetched.  When Gap sells their RED brand clothing, it would make sense to say it is doing business as usual if they are brining in the profits.  But because of the fact that 50%, yes 50% of the profit that comes from selling the RED merchandise, goes to the fight against HIV/AIDS.  But still some people are still complaining that it is only that 50%.  But what people forget is that Gap still has overhead, still has expenses for selling the merchandise that has to be accounted for.  The fact that they are giving this much of the profit to charity shows that they have a sense of responsibility for the public.  There are some companies out there that do almost zero to none charity work.  The amount of cash that Gap brings in, even the 50% of the profits still is a huge chunk of cash that can go towards a good cause.  So  sure maybe Gap  can contribute more, but the fact that people criticize them for doing at least this much charity work is not fair.  Gap is doing an unselfish act, and a good act for society, and they do this but cutting the profit in half.