Response to Melissa Moriwaki's post- Dunkin Donuts

I believe this a smart move for Dunkin Donuts.  I believe that Dunkin should promote their drinks more than anything else the serve.  I agree with the CEO that drinks is where the profit of the company really come in.  They need to market their drinks the most because of the fact they have so much competition with so many Coffee place, and so many smoothie places selling similar products.  If Dunkin can get a lead on the drink industry, they can really sky rocket their profits.   But even with this, I do not think that Dunkin's doughnut sales will fall to much.  This is because EVERYONE knows that Dunkin' sells doughnuts.  If you are looking for a doughnut to eat, almost anyones first though would be dunkin.  So weather Dunkin' advertises their donuts or not, if people are craving a doughnut, they will turn to Dunkin' Donuts

Attention, Audience; Attention Shoppers

This article goes into the detail of a new film coming out, "Scatter my Ashes at Bergdorf's".  It is suppose to be a film about this tailor, Bergdorf Goodman, and his rise to fame.  It is the story of how he rose from a modest tailor, to running Manhattan Institutions.  But there is some controversy that surrounds this film.  That is the fact that some people see this not as a film, but as an advertisement.  The creators claim this film is about the rise of fashion, especially in films and things of that nature.  But others think there is a cynical side to this.  That is that this a huge marketing ploy.  Some believe that Bergdorf is using this film to show his fashions and clothes, and it is just all a big marketing ploy.  I agree with these critics.  After reading this article I think Bergdorf is just using this to show off his fashion, and get more people to want his clothes.  So what do you think after reading this article, is this just a film about his rise to fame, or is he trying to sell people his products?

Response to Sarah Allen's Post- Factors Affecting Channel Choice

Out of the three group factors for channel choice are producer factors, product factors, and market factors.  Now a great question is which of these are the most important for channel choices.  I believe the market factors are the most important area.  This is because I believe the customer is always the most important thing when trying to run a company.  So knowing what products, when people want products, and all of that really lets you know the most for what channel you should be using.  So all of these areas are very important when choosing your channel, but I believe that Market factors are the most important.

Response to Will Ferguson's Post-Smart Phones

The smartphone I currently have is the Iphone 4.  I'm very satisfied with it, and it's performance.  It is sleek, smooth, and I have not had an technical problems with it.  I just choose the Iphone because I like Apple brand products.  I also had a Macbook, showing my brand loyalty to Apple.  I just like Apple products, and believe they are the most proficient, and they are the easiest to use.  I think Apple just makes things easy to use, and ways that I want to use my smartphone.  So my brand loyalty no question goes to Apple.

Mobile Ads Help Propel Earnings at Facebook

It seems in the recent year, Facebook has been falling off.  This may be because because of the introduction of new social media networks such as Twitter, Vine, Instagram, and others.  It seems that maybe Facebook was on the verge of bankruptcy at one point.  This is because since Facebook makes just about all of its money through advertising, but their advertising had fallen off.  That is because so many people went mobile with their Facebook app, but Facebook was not able to figure out a way to advertise on the smart phones.  Well from this article, you can see that Facebook has cracked the code, and now they are able to advertise on the mobile apps.  In their first three months of this year, they were able to exceed any exceptions that people set, brining in $375 million dollars of revenue.  So do you think that since Facebook as cracked this advertising code and can bring in huge amounts of revenue, they will once again be on top of the social media chain?  Or will they face their end soon, as many had predicted?



http://www.nytimes.com/2013/05/02/technology/mobile-efforts-help-propel-facebook-earnings.html?ref=advertisingandmarketing&_r=0

Response to Dan Driscoll's Post-Saturday Delivery??

I think that we should not have a postal service anymore.  I believe obviously we still need to be able to order goods and get them delivered to our house from UPS, but I think the days of written letters need to be behind us.  It is unnecessary for the government to have to fund this postal service anymore when it can be eliminated.  We have so much technology, such as e-mail, that can just replace this service, and be much cheaper.  I believe that this is the start of the end of the postal service, that has been part of america almost from the beginning.

Marriott Ties in With '42' to Promote Loyalty Program

Marriott International is using the new film "42" to help promote its loyalty program to African Americans.  For those who don't know, "42" is a film about the great Jackie Robinson, who broke the color barrier in Major League Baseball.  Now Marriott is using this film to promote it's loyalty to African Americans, which could be a good thing, or could it backfire?  Marriott officials state they are doing this just because the believe the store of Jackie Robinson fits right into their motto, and fits their culture, themes, and values.  Marriott began a monthlong sweepstakes on Facebook that offers daily prizes for tickets to "42", and also a change to win an expense-paid trip to film's Los Angeles premiere.  I believe that this a good thing, that Marriott is tying its mottos together to fit with the great and courageous Jackie Robinson.

What do you think?  Is this maybe a stretch for Marriott to tie itself together with Jackie Robinson?  Or is this a good thing that Marriott is doing?


http://www.nytimes.com/2013/03/18/business/media/marriott-ties-in-with-42-to-promote-loyalty-program.html?ref=advertisingandmarketing