Response to Sarah Allen's Post- Factors Affecting Channel Choice

Out of the three group factors for channel choice are producer factors, product factors, and market factors.  Now a great question is which of these are the most important for channel choices.  I believe the market factors are the most important area.  This is because I believe the customer is always the most important thing when trying to run a company.  So knowing what products, when people want products, and all of that really lets you know the most for what channel you should be using.  So all of these areas are very important when choosing your channel, but I believe that Market factors are the most important.

Response to Will Ferguson's Post-Smart Phones

The smartphone I currently have is the Iphone 4.  I'm very satisfied with it, and it's performance.  It is sleek, smooth, and I have not had an technical problems with it.  I just choose the Iphone because I like Apple brand products.  I also had a Macbook, showing my brand loyalty to Apple.  I just like Apple products, and believe they are the most proficient, and they are the easiest to use.  I think Apple just makes things easy to use, and ways that I want to use my smartphone.  So my brand loyalty no question goes to Apple.

Mobile Ads Help Propel Earnings at Facebook

It seems in the recent year, Facebook has been falling off.  This may be because because of the introduction of new social media networks such as Twitter, Vine, Instagram, and others.  It seems that maybe Facebook was on the verge of bankruptcy at one point.  This is because since Facebook makes just about all of its money through advertising, but their advertising had fallen off.  That is because so many people went mobile with their Facebook app, but Facebook was not able to figure out a way to advertise on the smart phones.  Well from this article, you can see that Facebook has cracked the code, and now they are able to advertise on the mobile apps.  In their first three months of this year, they were able to exceed any exceptions that people set, brining in $375 million dollars of revenue.  So do you think that since Facebook as cracked this advertising code and can bring in huge amounts of revenue, they will once again be on top of the social media chain?  Or will they face their end soon, as many had predicted?



http://www.nytimes.com/2013/05/02/technology/mobile-efforts-help-propel-facebook-earnings.html?ref=advertisingandmarketing&_r=0

Response to Dan Driscoll's Post-Saturday Delivery??

I think that we should not have a postal service anymore.  I believe obviously we still need to be able to order goods and get them delivered to our house from UPS, but I think the days of written letters need to be behind us.  It is unnecessary for the government to have to fund this postal service anymore when it can be eliminated.  We have so much technology, such as e-mail, that can just replace this service, and be much cheaper.  I believe that this is the start of the end of the postal service, that has been part of america almost from the beginning.

Marriott Ties in With '42' to Promote Loyalty Program

Marriott International is using the new film "42" to help promote its loyalty program to African Americans.  For those who don't know, "42" is a film about the great Jackie Robinson, who broke the color barrier in Major League Baseball.  Now Marriott is using this film to promote it's loyalty to African Americans, which could be a good thing, or could it backfire?  Marriott officials state they are doing this just because the believe the store of Jackie Robinson fits right into their motto, and fits their culture, themes, and values.  Marriott began a monthlong sweepstakes on Facebook that offers daily prizes for tickets to "42", and also a change to win an expense-paid trip to film's Los Angeles premiere.  I believe that this a good thing, that Marriott is tying its mottos together to fit with the great and courageous Jackie Robinson.

What do you think?  Is this maybe a stretch for Marriott to tie itself together with Jackie Robinson?  Or is this a good thing that Marriott is doing?


http://www.nytimes.com/2013/03/18/business/media/marriott-ties-in-with-42-to-promote-loyalty-program.html?ref=advertisingandmarketing

Online Marketing 101: Are You Prone to Shiny Objects Syndrome

When reading the article, it goes into detail how everyone runs to what is "new" and "hip", instead of what can really help.  It goes into the details of how people are running to things such as social media to help promote their product, but is it really helping?  The answer is no, and I agree.  People are just trying to run to what is new, and what is going on.  But really what should be happening is research, and time being put in in order to see where promoting a product can be truly successful.  It time to get away from what is "cool" and start to go towards what is "right".  Do you believe that this "shiny objects syndrome" is true also?

Response to Cody Crawford's post-Social Media a promotion

I also believe that social media can be a great way to promote a product.  But also as Cody touched on, there are way that it can also be unsuccessful.  The main way I think it can be unsuccessful is just the annoyance that can come from promoting on social media.  I can't tell you how frustrated I get sometimes when there are all these ads popping up on my Facebook page, or getting in my way on twitter.  So I believe that to much promotion can occur on social media, and instead of making me wanting to buy the product, it drives me to stay away.  Can you think of any other ways that social media promotion can be unsuccessful?